We began as an idea, became a humble service,

and continue to thrive as a community.

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Co-Owners and Founders, Louie Ontiveros and James Gutierrez III, opened up their small custom bicycle shop in hopes of creating a place where cyclists of all kinds and from all walks of life could come make friends with other people of similar interest, and grow as a community in San Diego.​

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Offering affordable custom bicycles built from the ground up, they're heart is to get quality bicycles in the hands of those that have a desire to be individual and unique, and are willing to invest in that quality while meeting their practical needs as a rider in their local city.

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James and Louie are not only business partners, but are avid cyclists themselves, as well as very good friends.  Both knowing the importance of using like-interest to draw people together, as they have experienced with each other, they hope to provide their shop as a place for people to belong, grow, and thrive in that same light.

 

Partnering with the Moniker Group, their shop exists in a collaborative creative design warehouse that is aligned with the mission to bring people together, and regularly provides a space for people to come hang out, grab a cup of coffee, or just be part of conversations in hopes of inspiring greater things as a collective of artists, designers, ideators, and creatives.

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